INITIATIVE PROGRESS

CAREERS OF CARING HAS AIRED 4416 RADIO COMMERCIALS SINCE FEBRUARY 1, 2021 

Careers of Caring's goal is to reach as many people as possible with our messages to cultivate the workforce for the senior care industry in the northern Michigan market. With Radio Centre's partnership, In addition to Careers of Caring's radio marketing campaign, Radio Centre has donated a tremendous amount of commercials airing on the area's premier radio stations:

WTCM, WCCW, KLT & Z93. 

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OUR MESSAGES

These are just a few of the messages that we are broadcasting on Radio Centre's stations, encouraging listeners to visit careersofcaring.com

CoC Commercial 1Something More
00:00 / 00:31
CoC CommercialChange
00:00 / 00:33
CoC CommercialRetirement
00:00 / 00:31
Careers of Caring-CrisisCrisis
00:00 / 00:30

RECORD EAGLE ADS

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Careers of Caring has reached the Record Eagle job-seeking audience with a half-page color ad positioned with the classified help wanted section of the Sunday paper on March 28th. 

CLICK HERE TO VIEW AD

WEBSITE VISITS

Through radio marketing, print ads and digital elements, Careers of Caring continues to drive potential candidates to CareersofCaring.com. Analyzing traffic tells us that viewers are coming to the website for a variety of reasons. Outside of home page visits, the #1 viewed page is "Find a Job" where our partners have links to open job listings. "Our Partners" and "Reasons for a Career in Caring" follow. 

Careers of Caring will continue to develop web traffic and provide resources for views looking for a job or just exploring their options in a senior care career. 

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FACEBOOK EXPOSURE

Paid Facebook ads in May 2021 have garnered 930 impressions with 22 click-throughs to careersofcaring.com

SPECIAL EVENTS

Careers of Caring was involved with MiCareerQuest Northwest from Networks Northwest on May 12, with an estimated 4,000 high school students in attendance, and the 2021 Senior Expo on May 19. Both events provided exposure for Careers of Caring and all of our partners. 

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